Spoiler Alert! Just because someone LIKES your Facebook page, doesn’t mean they will see your posts. It’s a catch-22 for free visibility. The post has to have engagement to be shown more and it has to be shown more to invite engagement.
Here’s how it works. Facebook can’t read. But it can track CLICKS, COMMENTS, LIKES, and SHARES. If no one is doing any of those things to your post, Facebook understands it is a dud. No one cares about it. Facebook‘s first priority is the users. If they don’t like what they see, they spend less time on Facebook.
Try these 11 ways to get more CLICKS, COMMENTS, LIKES, and SHARES so your post will be seen by more of your followers.
Since 2009, Wendy has been developing marketing strategies to help residential HVAC companies gain and retain customers. Wendy Burrell is Founder of HVAC Profit Vault, a library of done-for-you HVAC marketing, social media, news letters. Contact [email protected] and visit www.HVACprofitVault.com