If you’ve ever tried a new restaurant because a friend recommended it, you have experienced word of mouth marketing. It’s the best kind there is. The first-hand experience with the product, delivered by someone you know and like, is a 1-2 power punch.
Word of mouth is the primary factor behind 20-50% of all purchasing decisions, especially when considering a first time buy or something relatively expensive.
Offering an incentive for a referral is critical because only 29 percent who have a positive experience will actually recommend it to others. (mediagistic.com)
A lot goes into a successful referral program, NOT least of which is timing. Ask for the participation right after the service, when they are still amazed with your professional service.
Here are a few simple, and not so simple, referral program ideas. If all else fails, money talks.
Wendy Burrell
Since 2009, Wendy has been developing marketing strategies to help residential HVAC companies gain and retain customers. Wendy Burrell is Founder of HVAC Profit Vault, a library of done-for-you HVAC marketing, social media, news letters. Contact [email protected] and visit www.HVACprofitVault.com
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